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Service Providers
Corporations across industries such as Cable, Utilities and Telephone, face similar challenges to that of the financial services market, such as increasing existing customer retention and cost-effective new account sales. Residential movers will often switch service providers such as cable, telephone and internet as well as insurance, utilities and many more relationships. The data below best illustrates that movers are more likely to switch service providers than non-movers since moving "triggers" a consumer's need to re-evaluate their service relationships. With so many move-related decisions in a short period of time, channeling the right offer to the right customer at the right time is extremely critical. Percentage of New Movers who will perform the following:
Source: Epsilon Data Management, 2007 Patria accurately and in a timely fashion identifies and segments movers within a client's geographic target area and implements full end-to-end marketing and brand building campaigns centered on a residential mover. Patria's Proprietary MoveModeler™ Technology Platform promotes our client’s specific products and services combined with our highly valued and relevant Manufacturer and Retail Partner Network that offers a better strategy to acquire, retain or activate customer accounts cost-effectively and efficiently. Using the best data sources available, Patria can data-match against client customer attributes or profiles as well as specific service-area data to enhance targeting and messaging for a new mover campaign, yielding increased revenues and outstanding results. Patria's Relevant and Targeted Mover Programs will:
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