However, today there is a tremendous opportunity for these institutions to take advantage of the lack of stability that exists especially within larger financial institutions and the turbulent financial services markets.

In fact, Patria is leveraging this changing market paradigm with our designated status as a “Preferred Service Provider” with the Independent Community Bankers of America, one of the country’s largest bank trade associations consisting of nearly 4,800 member banks nationwide.

“By partnering with Patria, ICBA members can take full advantage of mover marketing solutions during a time when community banks are seeing consumers flock toward the safety and soundness that community banks offer,” said Dan Clancy, ICBA senior vice president of services.

Regional and Community banks need and are actively looking for greater product and service differentiation. Patria’s proprietary Trigger Marketing solutions and SaaS technology platform provide Regional and Community Banks with full end-to-end customer acquisition campaigns, brand loyalty build, cross sell platforms, reward or incentive based programs and account retention solutions targeting recent movers in and around their branch footprint.

Patria offers various ways to better engage recent movers, whether they are existing customers or potential new retail banking clients.

The Patria innovative and custom Trigger Marketing programs and Print-on-Demand platform deliver New Customer Account Opportunities within this coveted consumer segment—25% of all home movers will change their retail banking relationship upon moving. Patria Programs deliver the following:

• Cost-effective acquisition strategies for New Deposit, Checking, Savings and Personal Loan Accounts
• Increased Retention of Existing Retail Customers
• Minimized the costs associated with New Customer Acquisition, Existing Customer Cross Selling and Overall Account Maintenance
• Protection to banks from competitive threats, both from local and national institutions
• Fill the void of an existing consumer need by being the Bank of Choice for New Movers