Patria to be on “Main Street” at upcoming Independent Community Bankers of America TechnoWorld Convention in Orlando, Florida – March 17-21, 2010

Wilmington, DE (February 22, 2010) - Patria Services Corp., an ICBA ‘Preferred Service Provider’ will be featured on “Main Street” at the ICBA National Convention and Techworld™ which is the largest gathering of community bankers in America.

ICBA Techworld™ is the premier product and service showcase for community banks nationwide. Featured ICBA ‘Preferred Service Providers’, such as Patria, are committed to providing the community bank marketplace with the products and services that is in much demand. This is an excellent opportunity for community bank CEO’s and senior managers to be presented with the professional expertise needed to stay ahead in today’s challenging environment. Not only will the top banking leaders and policymakers be attending the ICBA convention but so will dozens of key government banking officials and industry observers and experts.

“Acquisition and retention of core deposits remain the primary source for a community bank’s future growth and continued success,” said Dan Clancy, ICBA senior vice president of services. “Community banks that use innovative marketing and new technology solutions to acquire new deposit and checking accounts expand their overall retail base and forge stronger relationships with customers. By partnering with Patria, ICBA members can take full advantage of mover marketing solutions during a time when community banks are seeing consumers flock toward the safety and soundness that community banks offer.”

Statistics indicate that nearly 25 percent of new movers will change their banking relationship. By adding Patria to their suite of services, ICBA member banks can utilize this new account acquisition strategy to highlight their bank and acquire new deposit and checking accounts while expanding their overall retail base.

“Increased competition from national, regional and on-line bank centers means that community banks must be more innovative and refine their existing strategies to improve target marketing that attracts new customers as well as better retains existing customers,” said Jim Roszkowski, Patria’s President and CEO. “In an expense conscious environment, Patria’s innovative and cost-effective solutions can help ICBA member banks gain market share utilizing some of the similar strategies that previously only the large national banks deployed.”

Patria, a trigger marketing technology platform leader, helps its client’s better leverage consumer trigger marketing opportunities, especially the significant buying power and behavioral changes of the key “new mover” consumer group, as well as other life-event opportunities. The company’s proprietary business methodology and SaaS technology platform improves its clients' business metrics such as new account acquisition, improved cross or up-selling results, new sales volume, increased account activation and greater existing account retention for clients across various vertical markets, with a strong emphasis within the financial services industry. For more information, visit www.mypatria.com.

The Independent Community Bankers of America, the nation’s voice for community banks, represents nearly 5,000 community banks of all sizes and charter types throughout the United States and is dedicated exclusively to representing the interests of the community banking industry and the communities and customers we serve. For more information, www.icba.org.