Wilmington, DE - May 12, 2009 – Patria Services Corp., a technology driven trigger marketing company based in Wilmington, Delaware, launched its ICBA Preferred Service Provider relationship. Patria’s life event marketing solutions, specifically targeting residential movers, was unveiled to ICBA community bank members during the ICBA National Convention and TechWorld on March 22, 2009 in Phoenix, AZ.

In the Preferred Service Provider role, Patria will help ICBA member banks better target consumers and model relevant incentive offers to prospective customers moving in and around the bank’s footprint. New mover campaigns drive incremental branch and internet traffic that results in increased deposit balances and market share. Patria handles all aspects of the program including access to proprietary data, creative design, distribution, unique offer modeling, marketing materials and internet micro-site development.

Patria also unveiled its SaaS technology platform - ‘PatriaPOD’ – at the convention demonstrating how best to leverage trigger marketing and partner offer modeling technologies and execute cost-effective campaigns. Additionally, the PatriaPOD offers a unique feature to a community bank’s commercial clients by offering a ‘hyper-local’ merchant offer engine that gives easy access for local merchants to upload specific move-related incentives to drive incremental sales and added value to “new neighbors.”

“Acquisition and retention of core deposits remain the primary source for a community bank’s future growth and continued success,” said Dan Clancy, ICBA senior vice president of services. “Community banks that use innovative marketing and new technology solutions to acquire new deposit and checking accounts expand their overall retail base and forge stronger relationships with customers. By partnering with Patria, ICBA members can take full advantage of mover marketing solutions during a time when community banks are seeing consumers flock toward the safety and soundness that community banks offer.”

“We had a tremendous reception to our solutions-based trigger marketing platform at the TechWorld Convention”, said Jim Roszkowski, Patria’s CEO. “The ICBA member bank response to our cost-effective DDA and deposit acquisition strategies was outstanding. Our team couldn’t be happier with the interest we received from the community banks.”

“To effectively compete for retail account relationships, community banks need to rethink existing strategies and improve target marketing acquires new and retains existing customers.” said Roszkowski. “Expense-conscious bankers have turned to Patria’s innovative and cost-effective programs to gain a significant competitive advantage in retail deposit marketing.”

For more information about Patria Services Corp., please visit www.mypatria.com or contact Don Burkhimer at don@mypatria.com or (404) 680-8257.

About Patria Services Corp.
Patria, a trigger marketing technology platform leader, helps companies and major brands to better take advantage of the significant buying power and behavioral changes of the key “new mover” consumer group as well as other life-event opportunities. The company’s proprietary technology platform improves its clients' business metrics such as new account acquisition, improved cross or up-selling results, new sales volume, increased account activation and greater existing account retention for clients across various vertical markets, with a strong emphasis within the financial services.

About ICBA
The Independent Community Bankers of America, the nation’s voice for community banks, represents nearly 5,000 community banks of all sizes and charter types throughout the United States and is dedicated exclusively to representing the interests of the community banking industry and the communities and customers we serve. For more information, visit www.icba.org.

If you would like additional information about this release, please contact:
Rob Frazer
Email: rob@mypatria.com
Phone: (302) 824-7275 ext. 106
Fax: (302) 656-4989