Wilmington, Delaware – January 5, 2009 – Patria Services Corp., a trigger marketing technology innovator, has been honored with an invitation to present on ‘Niche Marketing to Drive DDA Originations’ at the inaugural DDA Forum of the upcoming BAI TransPaySM Conference & Expo on February 23-25, 2009 in San Diego, CA. Jim Roszkowski, Patria’s CEO, will focus on the significant opportunities for financial institutions within the trigger marketing space, specifically the residential mover marketplace.

“Relevant and Timely Solutions that Drive Profitability” represents a key theme for the upcoming BAI DDA Forum. “The key theme of the DDA Forum aligns perfectly with Patria’s unique solutions of trigger marketing to retail financial institutions nationwide,” according to Roszkowski. “We are excited at being asked to present the opportunities in niche marketing solutions and discuss how retail banks can best leverage life-event changes to create profitable client relationships.

“Efficient and effective DDA acquisition represents the foundation for a bank’s growth potential. Developing innovative programs, such as Patria’s trigger marketing solutions to guard against current and potential pressures will prove critical to a retail bank’s continued success.”

The DDA Forum premieres this year at BAI TransPaySM Conference & Expo. It offers the first-ever venue where senior-level retail financial services professionals responsible for the DDA product can come together to learn about the industry's most timely and relevant strategies and trends. Patria’s featured solutions generate cost-effective DDA and Core Deposit Accounts and retain existing retail bank customers that are experiencing significant life-events, such as a residential move.

About BAI
BAI (formerly known as the Bank Administration Institute) is the financial services industry’s leading professional organization focused on enhancing employee and organizational performance. Through ground-breaking research and an award-winning magazine, Banking Strategies, BAI provides the latest insights on complex, strategic issues in financial services. Through seminars, graduate schools and conferences, BAI reaches thousands of financial services professionals each year to deliver content designed around critical business needs and to facilitate vital connections between financial services professionals, industry experts and solutions providers. For more information about BAI, go to: www.bai.org. For information on the BAI DDA Forum, visit www.bai.org/transpay/dda/.

About Patria Services Corp.
Patria uniquely combines expertise in trigger marketing with purpose-built technology to exceed growth objectives and engage the critical new mover consumer segment. Patria drives sales, activation and retention through their New Mover Offer Segmentation Technology and Delivery System, the MoveModeler™, which delivers exclusive incentives, discounts, and rebates from trusted, national manufacturers and providers of move-related services. Patria also offers ‘life changing event’ solutions to enhance a client’s portfolio profitability. For more information about specific Patria solutions and programs, go to www.mypatria.com.

If you would like additional information about this release or any information on how Patria can deliver results to meet your key business metrics, please contact:

Rob Frazer
Email: rob@mypatria.com
Phone: (302) 824-7275 ext. 100
Fax: (302) 656-4989