Effective Trigger Marketing Solutions for Small/Medium Size Businesses
-- Targeting Residential Movers

In today's business climate, more so than ever, businesses of all sizes across various verticals need to 'do more with less'. This is especially true when it comes to spending marketing dollars to grow your business in the most effective and efficient manner.

Past small or medium size business marketing, in general, was 'broad-based', meaning print, TV or radio advertisements or billboard placements were the norm when it came to marketing a company's products or services.

However, these past standard marketing practices have become less effective, more costly and typically immeasurable. What are you really getting for the money you are spending?
Businesses of all sizes and in various vertical markets need to find new and unique ways to better target their marketing and sales efforts to optimize expenditures and results.

Patria understands a small or medium size business needs to grow yet be prudent with marketing budgets at the same time. We call it the power of 'AND'.

Businesses need to sell more products/services 'AND' control costs all at the same time. Generate more revenue, grow your customer base 'AND' reduce marketing expenses.

On the surface this may sound impossible; however, by using Patria's targeted and innovative technology and marketing methodology to improve marketing and sales results by leveraging very responsive and open-minded consumer segment-residential movers-the power of 'AND' is achievable.

On average, between 12-15% of consumers move their primary residence each year. That equates to approximately 35 to 40 million Americans annually. It is imperative for a B2C business to recognize a residential move as a key life triggering event and an opportunity to meet the consumers' need for relevant products and services related to their move. Delivering targeted offers that meet these needs in an efficient, timely direct marketing campaign results in significant improvements in acquiring new customers and generating additional sales volume.

A residential move represents a significant period of consumer re-evaluation of current home service providers, retailers, restaurants, places of worship, etc. that results in a behavior that transcends any historical behaviors or trends that a business can accurately forecast.

Targeted sales and marketing campaigns to movers maximizes a small or medium size business marketing budget, as compared to your competitors, by promoting a differentiated offer to these consumers in a timely fashion-an innovative marketing strategy that will generate results far better than traditional print ads or billboards.

Businesses will increase their customer base, generate new or incremental sales, and build greater brand awareness by utilizing Patria's solutions.

Patria trigger marketing solutions brings the capabilities of large corporations to the small and medium size business marketplace. By using a SaaS technology platform combined with timely and accurate consumer moving data, Patria offers businesses a full end-to-end program to market their products and services to people who are in most need of their business services and will be more responsive to a targeted offer that Patria delivers via direct mail under their brand.

Now is the time to be open to new creative ideas and ways to grow your business. Patria can help you do just that!

Bottom Line:
Patria's proprietary SaaS technology and modeling platform provides tangible results and increased profitability on behalf of our small and mid size clients.